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Berkeley Business Education Workshop
Smart Marketing w/ AI: Tools & Tactics for Success Wednesday September 27 | 10:00 to 11:30am ONLINE ZOOM EVENT Join us for an overview of leading Generative AI tools, a framework for thinking about how to use them, and some in-workshop demonstrations. Walk away knowing your next steps for leveraging these powerful tools so you're more efficient and effective at client attraction! In this workshop, Lisa Cain, PhD, founder of MarketingU, will walk you through a deeper dive into using Generative AI to maximize your marketing efforts, including hands-on demonstrations, tip, tricks, and more... Register Now on ZOOM!!! |
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Berkeley Business Bootcamp: How to Attract your Ideal Buyers Through Review Mining
Thursday October 12 | 12:00 to 1:15pm ONLINE ZOOM EVENT Never wonder what to say in your marketing again. In this workshop, copywriter and Berkeley Women Entrepreneur, Mimi Zhou, PhD, will demonstrate how to identify what your ideal buyers want through review mining, a form of customer research. You'll learn how to research your customer pool, how to identify their problems and needs, and how to use this info in your marketing to convert your audience into buyers. A replay will be available -- but join us live to get your marketing questions answered directly by an expert! Register Now on ZOOM!!! |
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Business Education Workshop:
Effective Email Marketing Using Mailchimp with Lisa Cain, PhD, founder of MarketingU Email is still likely the BEST platform for delivering YOUR message. Not just one email. But, ongoing communication with your target audience through their inbox. In this workshop, Lisa Cain, PhD, founder of MarketingU, walks us through a deeper dive into using Mailchimp's features to maximize your email marketing efforts, including A/B testing, Mailchimp Analytics, Campaign Reports, and more... |
Berkeley Business Bootcamp:
Using Canva & Social Media to Unlock the Power of Visual Content for Business Growth Are you a business owner or marketer looking to take your social media presence to the next level? If so, this session is for you. Shana Bull, Digital Communications Director at RadiantBrands and marketing writer for the North Bay Business Journal, will guide you through the process of using Canva to create stunning visual content. Learn how to:
DOWNLOAD PRESENTATION SLIDESHOW |
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Berkeley Business Bootcamp:
The 4 Dimensions of Executive Communication Learn the four dimensions of executive communication and how to cultivate them so you stand out as a leader. Join Magnetic Speaking for an hour long executive communication presentation that can give you the skills to communicate clearly and confidently. Peter Khoury is the CEO and founder of Magnetic Speaking. He’s a Certified Professional Neuro-Linguistic Programming (NLP) Coach, trainer and strategic executive coach. He is a professional speaker and an expert working with smart professionals, executives, and leaders to build their presence, skills and confidence. |
Berkeley Business Bootcamp:
Call Before You Code: What to Do Before You Build a Website The hardest part of creating a business website comes before you hire a developer. The success of your website depends more on knowing your business, your clients, and your goals than it does on what platform you use, who you work with, or even how much you pay. Get these things down and you’ll be able to find the best fit without making expensive mistakes. By the end of the workshop, you’ll have a framework for a website that grows your business and grows with your business. DOWNLOAD PRESENTATION SLIDESHOW |
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Business Education Workshop:
How to Build Customer Loyalty and Increase Sales with Content Marketing Why is content marketing considered the most consistently reliable method for increasing sales? Because it's cost-effective, promotes customer loyalty, systematically attracts leads, predictably increases sales, and builds brand authority. But, you might want to know, how exactly does content marketing accomplish all of these goals? Join us for this workshop that will demonstrate a proven approach to boost sales for your small business. Featuring Wil Hart from Smart Simple Marketing. |
Berkeley Business Bootcamp:
Fundamentals of Business Finance Is it worth an hour of time to increase your peace of mind and clarify your business objectives? This Fundamentals of Business Finance workshop provides actionable steps to illuminate your pathway to success. Learn the playbook and best routines for maintaining your business' financial health. You will leave knowing:
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Business Workshop: Cybersecurity Training Webinar with Endsight
The Berkeley Chamber and Endsight hosted a complimentary cybersecurity community training webinar. Human error is the leading cause of data breaches around the world. However, when you know what to look for, the mistakes that create these breaches are easily preventable. Cybercriminals catch people off guard, especially now that most of us are working from home and human error is on the rise. This one hour webinar will covered everything from networks, to workstations, to the wild wild web, to email, to personal habits, to examples of phishing attacks. |
Contracting Opportunities: How to Work with Berkeley's Biggest Organizations
Have you ever wondered how to do business with Berkeley's larger institutions? Join the Berkeley Chamber for a panel presentation to learn what types of opportunities are available, how to become a certified vendor, and how to bid for contracts with UC Berkeley, Berkeley Lab, and the City of Berkeley. Download Presentation Materials Below: 
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California Comeback: How Berkeley Small Business Owners can Take Advantage of New Programs in the State Budget
As part of the budget, the California legislature passed the $100 billion California Comeback Plan, which includes the biggest economic recovery package for small business owners in California history. We recently welcomed the Small Business Majority to discuss the new entrepreneurship programs included in the California Comeback Plan. During this session we will also discussed how getting connected to a free business advisor can help you make heads or tails of the various programs for which you may be eligible. Topics of discussion will include Federal and state policy updates, tax credits available for your small business and common roadblocks, the Microbusiness COVID-19 Relief Grant (new), and the California Dream Fund program for new entrepreneurs. A Q&A period will follow.
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Fresh Tools To Address Labor Shortages: Workforce Programs That Connect Businesses with the Right Talent for Current
Join the Berkeley Chamber as we help you navigate your labor shortage. During this program we will dive into labor sourcing challenges and see which state or federally funded programs can help connect you with people looking for exactly the opportunities you are offering. From tax credits, to no-cost upskilling training, to creative ways to tap overlooked talent pools – learn how to connect California’s talented people with California’s exciting businesses. Topics Include:
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Business Bootcamp: How to Grow Your Business with a Powerful Content Marketing Strategy
Do you use content marketing to attract new customers and clients? Attend this mini-workshop if you want a surefire method that will empower you to create new opportunities for business growth. In just 45-minutes, you will be able to do the following with content marketing:
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Business Bootcamp: Executive Briefing on Cyber Security
Is your company cyber-secure? Cybersecurity is a rapidly growing field, but most people don’t have time to keep up with all the changes. This Cybersecurity Executive Briefing covers everything from the Internet to user devices, and all the latest trends. This webinar arms your executive team with knowledge that will help you make informed decisions. Wherever you are in your cybersecurity readiness planning, we have designed this consultation to help provide a place to have your questions answered. We want our members to feel confident knowing they can cover risks and increase protection against cybercriminals who may try and take advantage of them. |
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Business Bootcamp: Managing a Crisis
If the past year has taught a business owner anything, it's that managing a crisis efficiently is paramount in the longevity of a company. Join us to discuss the steps business owners should take in order to prepare and execute emergency response plans to see their staff and production survive the inevitable bumps in the road. |
Business Bootcamp: How to Raise Funding from Supportive, Values-Aligned Investors
There are a lot of myths out there about what it looks like to raise money from investors. You don't have to be a high growth tech startup to raise money from investors! At this workshop, attorney and funding coach Jenny Kassan will teach a step by step process for designing your customized strategy to find the right investors for you and raise funding on your own terms. |
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Business Bootcamp: Marketing & Competitors: Using ReferenceUSA
Find your ideal customers, find the best venues to market your wares, and help build your business by using ReferenceUSA. ReferenceUSA is an immensely powerful resource designed to locate your competitors and the best markets and customers for your business. Access this valuable tool for free with your library card from the Berkeley Public Library, all from the comfort of your home, provided you live in California. We will be joined by the master ReferenceUSA “extractor,” Bill Carlson, in this tailored-to-Berkeley demonstration and Q&A session. |
Business Bootcamp: Increasing Business Visibility on Google
Learn digital marketing strategies to grow your online brand by leveraging Google Search Engine Optimization (SEO), content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, email marketing and event sites. This keynote will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting and recruiting work. |
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Business Bootcamp: Human Resources for the Small Business
Small business owners hire employees to help them grow their business, but if the owner does not define a strategy for managing employees and the human resources requirements to stay compliant with state and federal laws, they may be faced with managing challenging employees, experiencing threats of lawsuits, and spending more time managing employees than growing the business. And now there are also constantly changing state and local laws about how to manage employees during the COVID-19 pandemic. Host Sara Skowronski, SPHR, with Eos Human Resources Consulting discussed best practices for creating an HR strategy that will align with business growth and new laws to be aware of to stay compliant. |
Business Bootcamp: How to Use Virtual Networking for Business Growth
Networking is critical for any business to grow and expand. Many industry conferences and events have been canceled or postponed due to COVID-19. As a result, in-person networking opportunities have become dismal which has opened the door even wider for virtual opportunities. What if you could create 50% more opportunities from the contacts you already have? Our host David Mitroff, Ph.D., showed how you can leverage the internet and social media to expand your professional and personal brand. |
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Business Bootcamp: Finding your Profitable Niche
Every business needs to know their target audiences and how to best match their offer to what the audience wants to buy. Lisa Cain, small business marketing expert and founder of MarketingU, walked us through the steps to finding your profitable niched and the steps to market them successfully. |
Business Bootcamp: Why You Need a Business Plan & How to Write One
Business Plan expert Pete Kremer walked us through the basics of creating and implementing a successful business plan. Whether you are starting your first plan, or making updates to adapt to this new normal, this is not a session to be missed. |