City of Berkeley
The City of Berkeley encompasses several key characteristics that impact economic development initiatives profoundly. First, Berkeley is a city of neighborhoods, and the nearby residents actively protect the quality of life in those neighborhoods. Second, Berkeley is a "university town." UC Berkeley is like a city within a city. UC Berkeley's students, staff, and faculty patronize and impact the types of businesses and success of those businesses near the campus. Third, Berkeley is a fully engaged, politically active city. Its citizens have opinions, share those opinions, and vote in higher percentages than most cities anywhere in the country. Fourth, Berkeley is an educated community. Not only are those vocal opinions loudly and frequently articulated, they are well-considered. Fifth, Berkeley is idealistic. Berkeley's well-known legacy springs from its community-wide conviction that it has a responsibility to make the world a better place. So, Berkeley is the place for community-minded, campus-affiliated, engaged, educated, idealistic people and businesses!